Background:
Our
client is a digital healthcare
communications agency within a global group, partnering with the medical
communications agencies within the group as well as working with their own
clients.
The
client services team in the UK comprises three project leaders, who provide
digital expertise and oversee delivery of digital products and services. The
Digital Project Executive controls project delivery, from scoping and budgeting
to final deployment, for defined projects across a number of agencies, to
ensure they have variety and the opportunity for personal development.
All
of their work is in the healthcare arena, mainly with international or regional
pharmaceutical clients.
The
Digital Project Executive will work on multiple projects simultaneously – perhaps
from 10 - 20 at various stages of development, and therefore requiring
different levels of input at any one time. Projects vary according to scale and
scope. Their ‘simplest’ projects may run for a few weeks, with larger scale
projects running up to 6 months or even more.
Project types include website design and
development, video and animation, mobile applications/mobile-optimised
websites, and various software applications for websites, touchscreen
interactive programs, etc.
For
all projects they take a strategic approach – they are not simply selling
software applications.They work with clients to understand their communication
needs and offering advice around how they should communicate with their
audiences digitally. A key aspect of the role is to be able suggest digital
tools to meet client need, and to scope out new or enhanced offerings, tailored
to a client’s particular needs.
For
all their client services roles, the most important requirement is digital
experience and a real enthusiasm and knowledge of technology and digital
communication
As
the Digital Project Executive will be required to work with clients and
agencies to identify needs and make recommendations, an understanding of
healthcare communications is strongly preferred.
Agency
experience is also preferred, and an experience of managing software
development would be a distinct advantage. In the absence of agency experience,
they would be looking for someone who had managed defined projects in a
commercial environment.