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Account Planner (TBWA\WH London)



Business Type: Advertising Agency
Job Type: Other Job Type
Job Level: Experienced (non manager)
Position: Full Time
Salary: Competitive
Location: United Kingdom
Reference: TBWAAP
Job Details:

Account Planner 

 

TBWA\World Health London is the UK hub of TBWA\World Health, a globally connected network of agencies dedicated to helping make the world a healthier place. We partner with some of the most exciting brands in healthcare to create iconic, life-changing work. Our work ranges from pharmaceutical companies and brands to wider health & wellness companies and brands.

 

Disruption® is our unique strategic methodology that helps us achieve this. It identifies conventions that need breaking. It describes visions of the future. And it defines the Disruptive ideas that can turn those visions into reality.

 

Healthcare is one of the fastest changing industries on the planet. With Disruption as our philosophy, we aim to ensure our clients stay ahead of the curve. We work alongside brands to create innovative, evocative solutions, helping people make better health choices. We want to shape a better, healthier world. And with a new Executive Creative Director and Managing Partner in place, our commitment towards being Disruptive in health has never been stronger.


http://tbwaworldhealth.com/london/


Job Description


YOU ARE THE MAPMAKER

 

You’ve always been a believer in the journey—not necessarily that it’s more important than the destination, but that a full exploration is critical to shaping the experience upon arrival. No less true in advertising, you are dedicated to deep-diving into the strategy of crafting effective communications.

 

You value disruptive thinking—simultaneously bored by the status quo yet keenly aware of its existence. You’re skilled at surveying the competitive landscape, assessing target audiences, and mining insights at every opportunity. You’re adept at listening to and supporting senior planners, and always remain ready to offer your point of view. Nothing brings you greater satisfaction than presenting clients with an approach that inspires them and redefines what’s possible for their brand.

 

 

%

YOU WILL BE EXPECTED TO:

YOU WILL EXCEL BY:

05 \ MOTIVATION AND GROWTH

5

- Develop a strong understanding of Disruption
- Stay ahead of brand and marketing industry happenings

 

- Quickly adopting disruptive methodology and consistently working independently on projects across brands

04 \ BUSINESS DEVELOPMENT

10

- Support senior planners in conducting competitive communication audits and discovery research on audience, brand, and disease space
- Aid in organizing discovery research, as well as discussion guide development and output

 

- Working independently to provide added value to initial pitch research and discovery for pitch lead planners

 

03 \ FORESIGHT

15

- Leverage internal culture-monitoring tools for quality triggers that show relevance to agency brands
- Play an active role in championing ideas through our D-live process, research, and slide development—all the way to clients

 

- Frequently contributing thought-provoking, disruptive spots and ideas to D-live
- Consistently proposing new, disruptive ways of thinking to dedicated accounts and cross-functional teams

02 \ RESEARCH STEWARDSHIP

20

 

-  Be a resource for competitive landscape, target audience, and high-level drug science knowledge
-  Fully understand research tools and resources within the OHG network
-  Provide general support in capturing core takeaways during meetings/workshops

 

- Consistently delivering
thought-provoking findings and insights that could positively impact or disrupt our clients’ business          - Bringing a new vendor or method to the agency’s and client’s attention  

 

01 \ STRATEGY CREATION

50

- Contribute to strategic deliverables, roadmaps, and
recommendations through insight-backed input and
supportive data
- Support senior planners in developing methodologies and
identifying new vendors for insight-discovery
- Serve as a supportive resource for competitive landscape
and target audiences

 

- Proactively contributing
to creative briefs, strategic
decks, roadmaps, and other
client-facing deliverables
with minimal senior manager
oversight

 

POSITION REQUIREMENTS:


• Bachelor’s degree and 2-3 years’ prior work experience, preferably in an agency strategy setting or marketing environment (pharmaceutical experience highly desired)

• A foundational skill set defined by:
- Team orientation
- Interpersonal skills
- Verbal and written business communication
- Presentation skills



Omnicom Health Group Posted by:: Omnicom Health Group (View all our vacancies)
Unless otherwise stated, if applying for a job, you must ensure that you are already authorised to work in the country in which the job is based
Posted: 23/08/2019 | NPJ Ref: 240687
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